A Season of Resilience for the Indiana Fever

The 2025 WNBA season was a rollercoaster for the Indiana Fever, a journey that brought them within a single victory of reaching the WNBA Finals. The team’s remarkable run was defined by its grit in the face of adversity. Throughout the season, the Fever were hit with a series of significant injuries that took out key players, including stars Caitlin Clark, Sophie Cunningham & Sydney Colson. Despite these setbacks, the team rallied, defeating the Atlanta Dream in the first round of the playoffs. Their impressive postseason push eventually came to an end after a hard-fought five-game series against the Las Vegas Aces.

Amidst the challenges, guard Lexie Hull emerged as a steadfast presence on the court. With many of the original guards from the season’s opening roster sidelined, Hull shouldered a greater responsibility, becoming one of the few constants in the backcourt by the time September rolled around. Her performance was instrumental in the team’s ability to stay competitive and push deep into the playoffs.

A Message That Sparked Questions

Following the season’s dramatic conclusion, Lexie Hull, now a free agent, took to social media with a message that quickly captured the attention of fans. She shared a post reflecting on her time with the team, writing, “smiling through it all because I LOVE my job!! thankful for year 4! this group was a special one.” While the sentiment was positive, its timing and the reality of her contract status left many to speculate whether she would be returning to the Fever for another season.

The ambiguity was short-lived, but the resolution came from an unexpected direction. Just one day after her reflective post, Hull revealed a new move, though it wasn’t related to a basketball contract. She announced a new partnership with a brand outside of the sports world.

Building a Brand Off the Court

In a follow-up post on Instagram, Hull shared her collaboration with Dazzle Dry, a female-founded nail care company. “As an athlete, performance isn’t optional — it’s everything That’s why I trust @dazzle_dry: a clean, fast-drying, long-lasting system that performs as hard as I do,” she stated. “On the court and off, confidence comes from knowing you’re prepared — and that includes the little things, like a manicure that’s everything-proof. Proud to partner with a female-founded, science-backed brand that gives me the freedom to show up as my best self.”

This move is part of a larger trend where WNBA players are increasingly securing lucrative opportunities and building their personal brands, particularly as the league and its players’ association prepare for negotiations on the next Collective Bargaining Agreement (CBA). Earlier in the year, Hull, alongside fellow WNBA player Kate Martin, was named one of the new faces of Athleta. At the time, she commented on the importance of community and support in athletics. “I know first-hand the positive impact an uplifting and supportive community has on athletic performance and am grateful to be part of one that is helping the next generation of female athletes succeed,” Hull said in a statement.

As she navigates free agency and awaits her next WNBA contract, Hull isn’t stepping away from the game. She will be joining the Unrivaled league, where she previously won a championship with Rose BC, ensuring she remains a prominent figure in women’s basketball while simultaneously expanding her influence off the court.